2009 Gift of the Year
2009 Gift of the Year
The REVERSIBLE COLLECTION was shortlisted in the “Branded Character.”
JUDGING CRITERIA
- Design innovation and originality
- Quality of manufacture
- Sales potential and commercial viability
- Presentation and packaging
- Customer appeal and value
- Retail profit potential
- Marketing and merchandising support to the trade and the consumer
- X/WOW factor
The PANTONE REVERSIBLE COLLECTION was short listed in the “Fashion Accessories”
JUDGING CRITERIA
- Design innovation and originality
- Quality of manufacture
- Sales potential and commercial viability
- Presentation and packaging
- Customer appeal and value
- Retail profit potential
- Marketing and merchandising support to the trade and the consumer
- X/WOW factor
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